Brand Guidelines

Logo variants

To ensure clarity and recognizability, the logo is available in two primary variants.

Logo lockup

The logo lockup combines the logomark and wordmark in a unified composition. It serves as the primary version and should be used in most brand applications where both recognition and readability are essential.

Logomark

The standalone logomark acts as a simplified symbol of the brand. It is best used in smaller spaces or as an icon where the full logo would not be practical, such as app interfaces, social media, or watermarks.

Exclusion zone

The exclusion zone on all sides is defined by half the height of the logomark.
No other graphic elements should enter this protected area under any circumstance.

Logo rationale

The Varla mark is built from a simple idea:
turning many signals into one clear core, anchored by a solid foundation.

Signal

Captures how multiple signals, viewpoints, and data streams are refined into one clear, focused insight.

Foundation

Represents Varla’s solid foundation, formed from the iconic stone and its strong, recognizable structure.

Unified mark

Unifies the stone’s strength, expressing a platform where community intelligence leads to confident decisions.

Logo scaling

For digital applications, the minimum height is 16 px to ensure readability. Avoid using the logo below this size, as key details may become unclear.

16px

24px

32px

40px

48px

56px

Logo misuse

To maintain consistency and protect the integrity of the brand, the logo must always be used correctly. Avoid altering, distorting, or applying effects that compromise its clarity, proportions, or color.